Majority of films watched online are not through video sharing site

9 billion films were watched online in July 2007 in the US alone, according to the latest figures from comScore Networks. The figure is up from around 7 billion in March, with 134 million people each watching an average of 181 minutes of video during the month.

Interestingly, just 27% of clips watched were through Google/YouTube, which nevertheless far outstripped its rivals - Yahoo nabbed a distant second place, serving up 4.3 percent of the clips, while Fox Interactive Media (MySpace), came in third with 3.3 percent. Viacom (3.1 percent) and Disney (2 percent) rounded out the top five. Google also ranked first in July in unique video viewers with almost 68 million, followed by Fox Interactive (35.8 million), Yahoo (35.3 million), Time Warner Inc. (26.6 million) and Viacom (22.6 million), comScore said.

That means over 50% of films watched online on either very small video sharing/hosting sites or on people's own sites.