International Markets Business School (IMBS)
The Media Business School (MBS) is delighted to announce the launch of calls for applications to participate in the IMBS – International Markets Business School, a new training initiative focusing on international sales and distribution for entertainment industry professionals from Europe and Latin America.
The deadline for applications will be the 26th of September 2011.
The IMBS will take place from the 27-29th of October in Sao Paulo, during the Sao Paulo International Film Festival. This intensive, 3-day, project based course, is organised by the MBS in collaboration with Cinema do Brasil and Universidade Lusofona, with the support of MEDIA Mundus, the Ibermedia Programme, ICAA (Spanish Ministry of Culture) and the São Paulo International Film Festival.
The contents and methodology of this unique training programme are tailored-made for participants to develop their skills and gain the necessary knowledge to devise and execute a successful international sales and distribution strategy for their project. The IMBS will also be the perfect occasion to develop cross-continental professional networks.
Over the 3 days, a highly qualified group of international experts will share their knowledge and experience in the international market place, including; the international co-financing and co-production sector; structuring and implementing an international sales strategy; markets and festival strategy; project packaging; marketing and distribution strategies; acquisition strategies; digital media and new markets; legal and business issues (international sales and distribution, licensing digital content, contractual negotiation, deal terms and new business models. as well as pitching and presentation techniques. These issues will be covered during a series of plenary sessions, tutorials and a specific training session on effective personal presentation techniques (The Art of the Pitch).
With the guidance of the experts all through the course, participants will devise an international sales strategy for their project, which they will present at the end of the programme.
The IMBS is geared to sales agents, film and television producers or company executives. Projects submitted for consideration must be in either final draft stage or completed films which have not been exposed to the market.