Free-ads - Forum News and columns Features & Interviews Film links Calendar dates for festivals Contact details Statistical Info Funding Info
site web
About Netribution Contact Netribution Search Netribution


interviews / reviews / how to / short shout / carnal cinema / film theory / whining & dining

netribution > features > interview with pamela casey > page one

Pamela Casey is the UK acquisitions executive for the largest international short film distribution company, Atom Films. Their London office is on a favourite street of mine, not for the Mousetrap theatre with its 326 odd years of Agatha Christie but for my beloved Ivy restaurant. Dangerous place to work I thought but I got the impression when I visited their West Street office that they haven't spent much on gluttony - it was an impeccable and utterly contemporary example of a balance of space and light. But these people have good taste in film too. I recall interviewing a great filmmaker called Omid Nooshin whose short film, Panic had been picked up by Atom. He extolled their flexibility to the point that, whenever an Atom related distress signal was intercepted by the towering receiver that is Netribution, I'd simply pass them on to Omid. All that's changed now because I can answer the questions about this vital link between a filmmaker's film and their pay cheque.
Over a café latte outside a sun blessed Bar Italia Pam told me all about Atom; the films they source, the length of their contracts, the different markets, the buyers' tastes, the vogue genres, the new opportunities open to distributors and their marriage to Shockwave. You all want to know how much they pay though don't you? Well I did ask but I got the answer I expected…..

| by tom fogg |

| in london |

After studying international politics in Ottawa, how did you get into the film business?
I worked on a short film festival with a friend who needed a hand and I just got really into it. It was my first experience of working with short film and I realized it was something I really enjoyed. After that I started working here in London in television distribution where I learned a lot about the distribution industry

When did you start at Atom Films?
In January of last year.

What does being an acquisitions executive entail?
Out of the London office we focus on sourcing and signing European films for the Atom catalogue. We attend festivals, screenings and watch films submitted to us, trying to find films and animations with commercial potential both for international sales and for the Atom site.

What are your main markets?
We sell across all platforms internationally: to television broadcasters and airlines, as well as online and the new mobile market. The online market is definitely the most exciting one right now, as emerging broadband service providers are looking for content, but we continue to maintain strong relationships in the traditional offline sales outlets.

How large is the broadband market?
It’s definitely growing quickly, especially in Europe where there are services rolling out in most countries on the continent every month. In the UK, BT’s service launched in September. We’ve established an output deal with BT, where the license 8 films a month from us. We’ve been instrumental in opening up the online market and establishing relationships with the emerging online buyers. This is a great opportunity for more revenue for filmmakers.

I think the filmmakers reading this would probably like to know what your criteria are?
We’re looking for short films with a compelling storyline and high production values. Time wise, we license films of up to 30 minutes in length, but more and more we’re focusing on the shorter films, of up to 15 minutes in length, because these work so well online. The longer films might work better for television or airline buyers. We focus on narrative fiction films rather than experimental or documentary shorts.

Is there not a strong market for them?
Not that, it's just that we only really focus on fiction and we are not in the documentary market, we really only deal with short film buyers.


Copyright © Netribution Ltd 1999-2002
searchhomeabout usprivacy policy