A trailer should be no longer than two-and-a-half minutes - shorter is even better.
I'll write that again because it is important and I will write it in bold, as well.
A trailer should be no longer than two-and-a-half minutes - shorter is even better.
Now you are 90% of the way towards perfecting the art of the trailer. Keep it short, keep it snappy, keep it pacey. Now it's time to tackle the remaining 10% of the essentials and we'll follow that with a quick check-up on the absolute never, never -do this at your peril- do not do's; if you get my meaning.
Ten Elements of an Effective Trailer
1 Quick Cuts
2 Graphics That Grab You
3 Original Music
4 Tell the Story
5 Use Positive Reviews
6 Sound is critical
7 Star Power
8 Shorter is Better
9 Come on With a Bang!
10 Go Out With a Bang!
TRAILER DONTS
1 Don’t Use a Features Editor!
2 Don’t Fear Out-takes
3 Don’t show nudity
4 Nothing dragged-out
5 Don’t bore your audience
6 Uncleared music is a no-no
7 Poor picture quality is a no-no
8 Don’t steal other people’s shots
9 Don’t tell them the ending
10 Not too Long
EDITOR'S NOTE: Netribution welcomes contributions that cover tricks of the trade for filmmakers. If you have some insider knowledge you would like to share, write us a short paper on it and we will circulate it to the filmmaking community for the benefit of us all.