Glasgow Animation, creators of the UK’s first virtual pop artist, T-Babe, is to launch the world’s first entertainment agency for virtual characters.

The Avastar Agency will market the talents of a range of computer-generated characters to be used on websites, movies and for advertising purposes.

Each virtual character will have a biography and a portfolio of their work, which will include past performances and celebrity appearances.

The company is hoping to entice its rivals to sign up to the project to create a global stable of digital "avatar" talent.

Co-founder of Glasgow Animation, Tessa Hartmann, said the concept had been based on the success of its character T-Babe, who earlier this year interviewed Sarah Ferguson, Duchess of York, for television and struck a film deal with Hollywood special effects firm Valhalla Motion Pictures.

"Our ultimate objective here is to let the markets know that our stable of virtual characters are available for work like any other individual in the world of entertainment," she said.

Two of the firm’s other creations, Zoë and Chloe, have already appeared in a prestigious advertising campaign for Laing the Jeweller and modelled luxury brands .

Glasgow is a hotbed for the growing phenomenon of virtual celebrities. Digital Animations, which recently moved into the city, has its own stable of avatars, including TMmy, the virtual popstar who released her debut single earlier this year, and Head, who appeared on a Channel 4 programme about Britney Spears.

Hartmann added that her stars had one distinct advantage over their flesh and blood rivals: "When Avastar confirms an appointment, they can guarantee that the personality will turn up on time," she said.