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by james macgregor | 13th April , 2001 | contact: james@netribution.co.uk

LA Locations Pay Off in the Long Term

Locations in LA pay off in the long term according to Northern Screen Commissioner Paul Wyngard. He is referring to the annual Locations exhibition held in Los Angeles, where he has been representing the North of England.

Held close to the heart of the Hollywood production scene it attracts thousands of American producers, directors and location managers every year, but competition for their attention is tough. "We are competing with exhibitors from all over the world to prove that our stunning locations, professional crew, facilities and location resources are worth considering for their next film project," the Commissioner says.

However tough the competition, it is lasting impressions that bring about business in the end, and that may be some way down the road from the exhibition that set the ball rolling for filmmakers and got them thinking about where they would like to shoot.

The Commissioner explains; "Exhibitions such as this rarely produce immediate results. They do sow seeds of ideas though. And when the next project arrives they know who they can turn to, to deliver world class locations and resources."

One such project that will not be unveiled to screen audiences until November this year, is Harry Potter and the Sorcerer’s Stone, being trailed before UK cinema audiences now, to grow interest. The Northern Screen Commission helped win that project for their area, through a familiarisation visit that took place back in 1996. "We met an American producer who remembered this region and last year was responsible for bringing Harry Potter to the North, " says the Commissioner, relishing the unexpected. "We never know what to expect in this business, " he says. "We never know what is around the next corner, but we are hopeful that 2001 will be a year of more and more pleasant surprises."

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