CANNES in a VAN (www.cannesinavan.com) - who brought Franny Armstron'g landmark Age of Stupid to the festival last year, from the back of a transit - is returning to Cannes and is looking for spponsors. More info from CIAV's Sam Clements below:
Cannes in a Van, the four-wheeled film festival, has come up with an innovative way to fund this year's trip to Cannes in May. Their plan is to secure sponsorship on a daily basis for the duration of the festival from a variety of different companies. They are calling it The Cannes in a Van Daily Sponsor Scheme.
'A broad selection of independent film' The Times
After being hit by the recession and the lack of sponsorship led to a self-funded trip last year, co-creator Andy Greenhouse decided things could be done differently, which led to the unique concept of daily sponsors, who, for a small fee will see their company name, film title or product promoted across Cannes in a Van's online content, tweets, branding, international coverage and van livery, for one designated day during the Cannes Film Festival. "It's a way of injecting a bit of fun into sponsorship and funding the trip at the same time", Andy says.
'They call this vehicle of dreams... 'Cannes in a Van' - Mark Kermode, The Culture ShowRead more Cannes in a Van - the other festival - seeking sponsors