Culture Secretary Tessa Jowell is in LA lobbying Hollywood executives to encourage major studios to shoot more films in the UK. Jowell is meeting executives from Warner Brothers, Disney and Universal.
The UK government this year unveiled a new tax relief system aimed at making Britain a more cost-effective location for films.
Jowell said the UK was now "one of the most tax sympathetic" places to make films, with the best technical support and "fantastic locations. I am unashamedly here to argue for the UK," she said during her whistle-stop tour.
Film Investment Lawyer Adam P Davies explains The New Tax Relief System for British films (requires registration - which is free!)