CobraVision Creates A Scene At The 60th Edinburgh Film Festival

Cobra Film Winners Premiere on the Big Screen

Award-winning Cobra Beer is set to take Edinburgh by storm for the next two weeks as ‘The Official Beer of the 60th Edinburgh International Film Festival' (EIFF), with a raft of events, activities and bar promotions around Cobra's innovative short film competition CobraVision.

Launching on 14th August, the prestigious Edinburgh International Film Festival is the longest continually running film festival in the UK attracting over 55,000 visitors, with 100 feature films and 150 short films shown in four venues across Edinburgh. CobraVision will host a number of events throughout the festival, which are designed to support up-and-coming film talent. Nik Powell, Director of the National Film & Television School will host an open debate and a Q & A session with a panel of industry insiders, including BAFTA winning short film director, Adrian MacDowall and Scottish BAFTA winning short film director Simon Hynd at the Cameo Cinema on Wednesday 23rd August at 2pm. Entitled "I'm Your Film - Get me Out There!", the panel discussion will aim to give film-makers insight and advice on how to successfully market and distribute their own films and ultimately how to get them out there and seen by audiences.

After the panel event two lucky filmmakers will watch their CobraVision films shown to the industry on the big screen for the very first time. The two filmmakers - Edward McGown and Sam Rogers - were selected by the CobraVision judging panel from entrants throughout July to have their films premiered at locations across the festival and enjoy a glitzy all-expenses-paid trip to EIFF.

Cobra is also proud to support a networking event for up-and-coming filmmakers which is hosted by the Glasgow Media Access Centre

Cobra is also proud to support a networking event for up-and-coming filmmakers which is hosted by the Glasgow Media Access Centre (GMAC) - Scotland's longest running open access facility for young filmmakers - on Tuesday 22nd August 12pm at The Sheraton Hotel. The networking will provide an invaluable opportunity for filmmakers to meet their peers and exchange ideas with industry professionals.

To celebrate its title as the ‘Official Beer' of the festival, Cobra is running a promotion in six Montpelier Group bars of ‘Buy 2 Bottles of Cobra Beer...and Get 1 Free!'. The vouchers will be distributed at the Cameo Cinema, The Filmhouse and in all 1,700 EIFF delegate packs. Cobra Beer will also be the exclusive beer available at dedicated EIFF events and VIP parties, including the Opening Party held at Cargo, EIFF 60th Birthday Party hosted at the National Gallery of Scotland and Mirrorball Party at Dragonfly.

Simon Edwards, Marketing Director of Cobra Beer says: "We are thrilled to be the Official Beer of the 60th Edinburgh International Film Festival. At Cobra we continually strive to be innovative in all that we do and CobraVision is an initiative to support and encourage creativity and filmmaking in the UK. EIFF, which is regarded as the home of ground-breaking and moving cinema, is the perfect platform to express this innovation."

When CobraVision launched last year, it was hailed as an innovative, contemporary competition, backed by leading film industry leaders, which gives budding film makers the opportunity to get their short films shown on Cobra's sponsorship of blockbuster movies on itv2, itv3 and itv4. Each month, CobraVision judges, including actor Jimi Mistry (‘The Guru'), CEO of Film London Adrian Wootton, Director of the National Film & Television School Nik Powell and Editor of Film Review Nikki Baughan, select their favourite films to win Adobe software prizes and be shown on national television. These films are also available to download and vote for on Sony PSP's portal www.yourpsp.com and the winning films are unveiled at the glamorous annual CobraVision Awards.

For more information visit the film community at CobraVision