Kickers teams with Modern Toss and Mackenzie Crook for animated web virals

Kickers, the footwear brand is launching Random Bandits, a series of short animated comedy sketches backed by an online campaign created by digital agency Holler.

In a deal with TV comedy show Modern Toss, Kickers has produced a series of three short animated comedy sketches featuring a mix of brand new and classic Modern Toss characters, oversized boots and flies mulling over some very bizarre celeb rituals.

The brand, synonymous with popular British culture, is using digital media to reaffirm itself with its target audience of 19-35 year olds.

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