TV on mobiles becomes reality as BBC, ITV & E4 get Lobstered

Versions of BBC 1, ITV1 and E4 will be available on the BT Movio Service running on Virgin's new Lobster phone from October 1st.  The channels will be the same as the terrestrial TV versions, but without some films, US TV programmes and sports.

People paying more than £25 a month will get the handset and access to the TV service for free - it will otherwise cost £199 for the handset and £5 a month. You will also need a TV license. Most interestingly the service will ignore the 3G network, and instead broadcast via Digital Radio. 

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