At the touted advertising rate of $60 per
1000 web video views, this could have
earned the producers up to $3m for a two minute short, with no notable initial outlay.
With the Studios showing no sign of responding to the seemingly reasonable demands of the Writers Guild of America, and the threat of a joke-free Oscar ceremony on the horizon, the LA Times is reporting that writers are now forming new and powerful online alliances, as suggested by Marc Andresson in November. At least three have adopted a co-operative model last seen in Hollywood in the heydays of United Artist, originally a co-op founded by Charlie Chaplin and Mary Pickford.
Some, ventures, such as Will Ferrell's FunnyorDie.com has seen one no-budget short (below) top 50 million views. At the touted advertising rate of $60 per
1000 views for professional quality video, this would have earned the producers up to $3m, with no notable initial outlay.
From the LA Times (via BoingBoing):
Dozens of striking film and TV writers are negotiating with venture
capitalists to set up companies that would bypass the Hollywood studio
system and reach consumers with video entertainment on the Web.
At least seven groups, composed of members of the striking Writers
Guild of America, are planning to form Internet-based businesses that,
if successful, could create an alternative economic model to the one at
the heart of the walkout, now in its seventh week.
Three of the groups are working on
ventures that would function much like United Artists, the production
company created 80 years ago by Charlie Chaplin and other top stars who
wanted to break free from the studios.
"It's in development and rapidly incubating," said Aaron Mendelsohn, a
guild board member and co-creator of the "Air Bud" movies.