Plan Bee from the Co-Op pairs film release with environmental strategy

Vanishing of the Bees released in October, backed with Co-Op commitments for change
The rise of socially focused documentaries since the success of Gore and Moore has been partly supported by UK doc distributor DogWoof - who released the Age of Stupid, Black Gold, Burma VJ and now Vanishing of the Bees. Partnering on these last two films with the UK's ethically focussed Co-Op group - the world's largest consumer-owned business - DogWoof is now moving beyond releasing films which campaign for change, to being involved in that change itself.
The honeybee is responsible for pollinating one third of our food. This contributes approximately £200 million per year to the UK economy. Honeybees are dying in their millions and no-one knows why. In the UK around one third of all hives were lost in the winter of 2008.
Vanishing of the Bees explores the mysterious collapse of the bee population across the planet and its greater message about mankind’s relationship with the natural world. But the release is set not only to increase awareness and understanding of the issue, but as a means to address the problem itself. Ahead of the October release of the film, the Co-Op has published a ten point 'Plan Bee', committing to activity ranging from researching colony collapse and banning certain pesticides in farming (the Co-Op is the UK's largest farmer) to giving 300,000 free wildflower seed mixes to members and training beekeepers (full list is below).
Following the success of Burma VJ which opened in cinemas on 17th July, Vanishing of the Bees is the second title to be released by The Co-operative and Dogwoof, whose partnership was announced at Cannes earlier this year to help socially conscious films reach mainstream cinema audiences. It follows a trend seen across the documentary sector where film releases are tied into wider campaigning platforms, such as Age of Stupid's Not Stupid campaign, backed by Greenpeace and Friends of the Earth, and fishing decline documentary End of the Line which partnered with Waitrose as well as running a campaign which saw the likes of Pret a Manger and Gordon Ramsey take endangered fish of their menus.
The film celebrates the ancient relationship between humans and bees whilst highlighting mankind’s reliance on the honeybee as the cornerstone of modern agriculture. For thousands of years right through to the 'hive mind' of the internet, bees and their hexagonal hives have served as symbols of unity, industriousness and what it means to work for the greater good.
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From Rebecca Day at the
Lecture Theatre G40, Edinburgh College of Art, 74 Lauriston Place, Edinburgh, EH3 9DF
BRITDOC 08: 23rd-25th July, Keble College, Oxford.
Leeds-based filmmaker Mohamed Al Daradji has returned to Baghdad, where he shot his Oscar-shortlisted debut feature