Filmmakers Offer a Piece of the Sports Action
Written by Nick Edwards
|
27 July 2006
| in
news -
Corporate video
Sports action films of the snowboarding, skateboarding or BMX variety are often do-it-yourself affairs. Traditionally filmed, edited and distributed by those performing in them, they may even be funded by the protagonists' credit cards if no sponsor can be found. Now, though, the growing demand for companies to associate their brands with exciting sports that lie outside the mainstream is driving a more professional approach.
