A New Kind of Movie Viral That's ‘Daylight Robbery’
From Rachel Devenport:
A new viral from the makers of British gangster film Daylight Robbery has been launched online at www.70millionquid.co.uk
The cast and crew of the film teamed up with creative digital agency Silence to produce a personalised short which asks for viewers to sign up their friends to take part in the criminal gangs' next bank job.
The
video stars the film's menacing leading man Geoff Bell (Green Street,
Girl with a Pearl Earring) and along with Silence, was created by the
movies' director Paris Leonti and producer Nick O'Hagan.
Daylight
Robbery, the fast-paced British heist movie, also stars Paul Nicholls
(Harley Street) and Shaun Williamson (Extras), premiered in London
theatres earlier this month and will be released on DVD on 29th September 2008.
The Daylight Robbery short film can be viewed at www.70millionquid.co.uk
