media has one great flaw — it's a one-way media with a passive
audience. As much as I love to dictate the storyline and control the
experience I still wish that the audience could take an active part"
Lars von Trier
In the start of a new concept, the release of Lars von Triers latest film, The Boss of It All, apparently contains between five and seven visual clues which the Danish director calls Lookeys. With a 30,000 Kroner (approx £2,750) prize to the first Dane who identifies them all and understands how they connect, the Lookey is hoping to encourage greater audience participation. The winner will also get to appear as an extra in his next film: Anti Christ. More info at www.lookey.dk