Sabrina Ferro of Media Directions: I just think that we have to get out there and do it ourselves.
The trials of endless unpaid work placements spurred Sabrina Ferro, managing director of Media Directions magazine, onto following her dream of running her own business. Now working on the third issue of the magazine for those aspiring to work in the film and TV industry, Sabrina hopes that the publicity that the magazine can offer to young hopefuls may help them find their big break.
She started out on the work experience merry-go-round after completing her degree in Film and Television Production at Aberystwyth in 2005. She said: “I have had mostly good experiences as a runner. It has been hard work. Someone once asked me to put marmite on their toast. Someone I know had to clean up after a dog…”



When I came out on the stretcher I didn't know the towers were down. I thought it was car bombs that went off. When I got trapped I was in my own little world. So not only didn't I know the towers had come down, I had no idea of the magnitude of the event at that time. I only found that out months later. It obviously upset me because it was very personal to me. This wasn't just an event where nearly 3000 people died, but it had over 30 of my personal friends die. Plus I lost three men that I had personally brought into that building. So it was very personal.
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