The UGC, due to open this week, brings a new
block of 18 screens to Glasgow, on the site
of the old Apollo Theatre in West Nile Street.
It will be Europe's tallest cinema, a multi-storey
picture house for multi-story delivery.
Ten Minute Top-Up
It is genuinely trying to be something special,
redefining cinema for the 21st century. The
UGC looks more like an office block than a cinema,
with its glass walls and concrete pillars, topped
off with an architecturally trendy peaked baseball-cap
roof. The defining feature of its atrium entrance
hall are the 22 escalators to take audiences
up the 12 floors -- journey time to the top
is nine minutes, or the length of a Tartan Short.
Total audience capacity is 4319, with cinemas
ranging in size from 83 to 663 seats.
Bums On Seats Big Time
According to the press blurb produced for the
launch the UGC, with five film shows a day --
90 different screenings -- there's the possibility
of 21,600 people turning up, or 7.8 million
a year. That's more than seven times the number
of visitors to Edinburgh Castle.