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Subscription Goes - Advertising Breaks Come In During Films
 Channel 4 has today confirmed that it is to relaunch FilmFour as the UK's only major free-to-air film channel, available at no cost to every digital TV home in the country from July 23rd.
The channel will launch on Freeview for the first time, but will also be on offer to all cable and satellite viewers without the need to pay a monthly subscription. On digital satellite, the FilmFour channel will be available to freesat viewers as well as Sky digital customers.
The new FilmFour channel will be available in a forecast 18 million homes by the end of 2006, compared to the 300,000 plus subscribers who currently pay up to £7 a month to receive the service.
 Andy Duncan, Channel 4 Chief Executive, said: "Channel 4 has a pedigree in film that is second to none amongst British broadcasters - we've not only showcased the best films on Channel 4 and FilmFour, we've actually funded and produced many of them as well. E4 has shown the ratings gains that can be made by going free-to-air and I'm convinced that a highly distinct and desirable brand like FilmFour can also make an impact on a wider audience."
From July the new free-to-air FilmFour will screen six films a day, starting at 3pm and coming off air at 3am. Films will typically start every two hours and the channel will offer a broader range of films than any other UK film channel, with classic films earlier in the day giving way to modern Hollywood output and the best of US and UK independent cinema in peak and foreign language and cult cinema late night.
The channel will also premiere key titles financed and co-produced by Channel 4's film division, Film Four Productions, and will showcase the best of British and European cinema. It will programme seasons, events and short form programming, which were a successful feature of the pay FilmFour service.
The new FilmFour channel will carry advertising breaks within films for the first time.
The FilmFour free-to-air relaunch will involve the closure of FilmFour Weekly, although it is Channel 4's intention to keep a one-hour time-shifted version of the relaunched channel, FilmFour+1, running on digital satellite and cable platforms.
As well as launching the new free-to-air film channel, Channel 4 is also planning the launch of a FilmFour branded video-on-demand subscription service on various media platforms - including broadband, mobile and cable - to follow later in the year.
Duncan added: "This change will significantly extend our presence in multi-channel homes in advance of digital switchover. It will also strengthen our public service contribution by offering regular showcases for British and European movies, including films financed by Channel 4 itself through its £10m annual production fund.
"Our plans to launch FilmFour On Demand, available on broadband platforms, will enhance viewer choice further and complement the free-to-air offering.
"FilmFour has always been about great films you know and great films you don't - now all those great films will be absolutely free."
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