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Red Bee Media Launches Digital Hive |
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Written by James MacGregor
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Monday, 03 April 2006 |
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 Former BBC Broadcast playout and media services subsidiary Red Bee, has launched a concept called Digital Hive in Cannes. The company claims it can digitise, manage, re-purpose and deliver content to any platform in any language.
 Red Bee Media, which has the largest purpose-built facility of its kind in Europe, is launching the Digital Hive concept at the MIPTV convention in Cannes.
The concept of a hive as a digital archive is clearly attractive. BT has a digital asset management facility at BT Tower in London which it promotes as BT Mediahive and which could be used to deliver its BT Vision broadband video service.
Red Bee Media is stressing its connection with consumers, based on its experience in promoting, publishing and playing out services for broadcasters such as the BBC.
“There are plenty of companies who know the right buttons to push,” they say, adding “only we know how to turn people on”.
www.redbeemedia.com
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