Piracy and the explosion of video on the web did not impact people's hunger to see films on the big screen last year, with world box office takings up 11% to an all time high of $25.82bn. After a dip in 2005, the US box office also rose 5.5% to $9.49bn according to figures from the MPAA.

 The average cost to make and market a major studio film was $100.3 million in 2006.  This includes $65.8 million in production costs and $34.5 million in marketing costs. The total number of films released in the US continued to increase in 2006 with 607 films released, an 11% increase over 2005's 549 films. Internet advertising rose to 3.7% of a films budget  from 0.9% in 2002.

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