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Michael Joseph have unveiled a bold and highly creative marketing strategy to support The Malice Box - their lead adventure thriller for 2007.
The Malice Box Quest, a five-week
interactive scavenger hunt drawing on themes from the book will launch two weeks
prior to publication on 15th January at www.maliceboxquest.com
The
publisher has also acquired an unprecedented array of high value prizes (details
below) to entice as many participants as possible.
Players are invited to join the
Quest and help save the world from eternal damnation by completing seven trials
to locate sources of Red Gold, the mysterious source of energy that fuels the
Malice Box.
To do so, they will crack clues, answer puzzles, break
codes and navigate around the world using The Quad, a slick GPS device that
operates via Google Maps. For each trial they complete, players will earn
points, which can later be exchanged for chances to "dig" - Battleship style -
for the main prize, a luxury safari adventure holiday for two! Other prizes
include flights to Spain and
Portugal, TomTom Satellite Navigation
Systems and a year's supply of Penguin Books.
Designed by BAFTA award-winning
creative company Poke, www.maliceboxquest.com will fascinate
and delight the online community, as will the totally original use of Google
Maps within the game. Digital strategy experts Holler, who have masterminded
campaigns for Big Brother and More 4, are working closely with the Michael
Joseph publicity team to create an utterly unmissable online campaign which will
generate enormous hype and drive sales.
The nature of the online game is such that it will hook
players into the world of Robert Reckliss, hero of The Malice Box, and spur
interest in the novel itself - a thriller of conspiracy and quest that links
back to the alchemy of Isaac Newton. Likewise, readers of the novel will be
encouraged to play the game and win one of the many fantastic, high value prizes
on offer. The game's conceit stems from the novel's plot, whereby Robert needs
to complete seven trials in seven days to find the seven keys necessary to
prevent detonation of the Malice Box, a terrorist weapon of unimaginable
power.
Visit www.maliceboxquest.com, live from
4th January. The quest begins on 15th January. All terms
and conditions available at www.maliceboxquest.com from
4th January.
For further
information please contact Sophie Mitchell at Penguin Books on 020 7010 3259 or
sophie.mitchell@uk.penguingroup.com
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"The time has now come to compete in the Final Challenge!
Deactivate The MaliceBox, save the world from its fury and WIN PRIZES!
Prizes include a luxury SAFARI ADVENTURE holiday for two, state of the art GPS devices, flights to Europe and a years supply of books.
To win, login now and pin point where you think The MaliceBox is. The closest pin point to its exact location will win the grand prize. But hurry, the competition goes live from 12:00 hours today and closes at midnight on February 16th. If another player beats you to it, they will win."