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Google's first international partner for shared video, email and content provision is BSkyB, with whom the search giant is building a broadband platform for the UK. Days after BT announced its entry into the TV/Broadband area, the UK's largest pay-TV provider 39% owned by Rupert Murdoch's News Corp and run by his son Lachlan has announced it will offer user-created video content on the platform.
From http://news.bbc.co.uk/2/hi/business/6214220.stm...
Satellite television company BSkyB has said it will
work with internet search giant Google in order to develop its
broadband services and products.
BSkyB, which offers a free broadband internet service to
customers, said it would focus on three areas: search and adverts,
videos and communications.
The firm are the latest to join forces and try to meet consumer calls for on-demand media and internet products.
Earlier this week, UK phone firm BT launched its broadband TV service.
Global deployment
Under the plans, BSkyB will launch a user-generated
video service that will run off Google's video content tools. Google
recently bought the market leader in user-generated videos YouTube for
$1.65bn.
BSkyB will also offer a customised version of Google's Gmail e-mail service.
Any revenues generated by directing BSkyB consumers to
websites via sponsored advertising links will be shared between the TV
firm and Google, the companies said.
"Sky will be Google's first partner globally to deploy
Google's suite of search, advertising, communications and video
services," the companies said.
James Murdoch, BSkyB's chief executive, said: "These
agreements will bring Sky customers a valuable set of services from the
world's leading search company."
Changing markets
Media and internet firms are increasingly looking for
ways to enhance their businesses and offer a broader range of services
to consumers.
On Monday, BT announced a tie-up with Irish sports
broadcaster Setanta that will allow it to broadcast live Premiership
football matches.
The deal was a vital element of its new Vision
television service, which it hopes will turn it into a full-blown
multimedia company.
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