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"Dear lover cinema, forgive me"

on . Posted in Editorial

Submitted by Nic Wistreich

When I look through my adult life so far there are a few constants - the love of family and some good friends - yet the most regular rhythm, the most dependable refrain is that of change and disruption, of uncertainty. One thing, though, holds true through all of that, and it’s odd that I only seem to recognise it now. When I enter the quiet dark hall of a cinema, arms laden with sugar or beer perhaps; when I find a seat as centrally as possible, ideally with no-one in front of me… as the lights dim, my heart pounds a little as if on a plane about to take off. And as the screen starts to glow, as another world emerges to seduce me, my day’s problems begin to fall from me like a man dropping his clothes before he jumps in the sea.

It is strange that it has taken me so long to articulate this - not just in web text - but in my mind too. The distractions of the day, the worries and anxieties and frustrations about this abuse of corporate or government power, or that slight from someone dear, may be eased a little through meditation, sometimes a lot through a great book, but none for me so totally as through a good film in a darkened space. Even a mediocre one. These last few days my worries have been transformed into something hopeful through the brilliant yet McBlockbuster Wreck It Ralph, the visceral if hackneyed Oblivion, and then the powerful epic Midnight’s Children. Imperfection is not a problem, I seek just a voyage to a convincing new world, and people I can pin my internal struggles to, and reason to think much bigger than my own worries for a while.

Cinema feels like a lover I’ve depended on for as long as I can remember, but too rarely stop to say thank you, to recognise its wisdom and power. And this in turn reminds me that although Netribution is mostly tumbleweed, dust and spam links now, it reflected my excitement at where cinema will travel to next, in a connected world of ever cheaper kit and decentralised distribution.

The last thing I wrote on this site was nearly two years ago. I was a keen digital cinema entrepreneur taking the lessons from Shooting People and self-distributing the funding book into ventures new. And then my sister died after a brutal battle with cancer - and as I started to get over that, a friend killed herself. And I couldn’t talk about it here, indeed I still don’t really feel skilled enough. So I said nothing, but begun to question almost everything, Our current media space helped neither of them, while the superfast hyperconnected ad-driven pervasive digital frenzy that’s replacing it seems even worse equipped. While overflowing with ideas and research projects and possible new businesses, I floundered, unsure what would kind of media world would have been better for them. And I still don’t really know how to get to that, save for the fact that a good film can be as healing as a medicine, a great story as powerful as a hug or good conversation. 

So, dear lover cinema, forgive me my unfaithfulness, my absence and neglect. You’ve been there for me when others haven’t. You’ve made me mad and struck me sane. You’ve shaped so many of my views - often misguidedly and with the values of one race, class and gender - but also most regularly with a reminder that what makes me human and hurt, makes everyone human and hurt - it’s shared by us all. Thank you. Let’s begin again.

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Audiences: Making Film Pay and Play in the Digital Future

on . Posted in Cinema

Submitted by Sarah Rutterford

Producers, distributors and exhibitors are all using digital marketing tools to promote films and get them seen by audiences. Too often, however, they are working in isolation from one another. This pioneering programme will bring together professionals from across the film industry chain to explore a cross-sector, streamlined approach to building audience interest in independent film.

It will be a unique opportunity for film companies to foster partnerships on joint initiatives, at the same time as being inspired by case studies of innovative practice in digital marketing.

Who is it for?

We are seeking around 35 forward-thinking professionals working in production, distribution and exhibition who are interested in exploring new business models and industry partnerships for using digital technologies to engage audiences. Roles of participants may include CEOs, acquisitions, sales, marketing, press, communications, audience development, programming, plus professionals from film industry support agencies. While we would encourage participants to attend the full series of six workshops, a single place on the programme can be shared between colleagues within the same company if appropriate.

How is it structured?

The programme comprises six one-day workshops spread over one year. Each day will offer inspiration from digital experts, case studies of innovative models from within the film industry and other industries (eg. music, TV, advertising…), plus practical group sessions to explore new ways of working together. Between workshops, participants can continue conversations and update each other on projects through an online forum.

What does it cover?

The programme will retain a degree of flexibility, responding to participants’ own business needs, project proposals and emerging ideas. Topics will include:

  • What digital marketing techniques are producers, distributors and exhibitors using to build audiences for independent film? How can they combine forces to work together on long-term, strategic promotional campaigns?
  • What does each sector know about audiences for independent film and how can we share this information?
  • How can crowdsourcing and crowdfunding ensure audience buy-in from the outset?
  • What is the potential of on-demand cinema and other flexible programming models?
  • What lessons can be learnt from TV, music and advertising industry experiences of cross-platform promotions?
  • How can collaboration across the film industry be built into working practice?

The workshops will be hosted by BBC Radio 4 technology journalist Simon Cox and will feature presentations from creative digital thinkers.

 

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What Happened? Sandip Mahal on stereotypes in British TV

on . Posted in Media & Representation

Submitted by sandip mahal
buddhasub2

For me television (and the 90’s) really started with Buddha of Suburbia, which had fully developed Indian characters that weren’t stereotypes to cringe at. Yes shopkeepers and arranged marriages were in there but it was done in a funny demented way that wasn’t patronising. I know there was My Beautiful Laundrette before it (from the same writer no less) but this was better. Add My Son the Fanatic which was years ahead of it’s time in terms of it’s subject matter, East is East (not my favourite but popular nonetheless) and then the ground breaking Goodness Gracious Me and after that…. Er that’s it.

We seem to have gone backwards again with Curry urchins on Eastenders, corner shop owners on Corrie (aka Currie?) and an ITV Call Centre comedy that seems to evoke Mind Your Language seeing as the latter had an LWT weekend slot. All this slow progress and progressive work has suddenly gone into reverse. Granted, we have Gurinder Chadha flying the flag but she is all alone out there and not much is being done to pan out the television schedules to reflect the diversity of the United Kingdom and when they do it’s with a resounding commercial and critical thump. I would estimate that we are 20 years behind American television we need to close the gap.

We need characters like the ones written for the screen by Hanif Kureishi rather than the caricatures in Eastenders and Coronation street. This can only be done by true talent spotting rather than diversity nights that the channels seem to be doing to ‘feel clean’.

Actors of colour like Dev Patel and Adrian Lester have already disappeared to America where characters are stronger, can we afford to lose more like them?

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Exhibition and Distribution: dirty words?

on . Posted in Cinema

Submitted by Laurence Boyce

Laurence Boyce, regular Netribution contributor and former director of GLIMMER: The Hull International Short Film Festival, give his opinion on the worrying trend to ignore exhibition and distribution in the UKFC debate.

(EDIT: Since being published, this article has also appeared on the Encounters International Film Festival website at www.encounters-festival.org)

 A recent letter to Sight And Sound from the British Federation of Film Societies pointed out a crucial omission in many of the discussions surrounding the demise of the UK Film Council. Whilst its importance in the production of UK films has been justifiably analysed, it’s significance in the exhibition and distribution within the UK cannot be understated. Either directly or through Regional Screen Agencies, the UKFC has part funded almost all of the film festivals in the UK from the likes of the London Film Festival to dozens of regional festivals bringing movies and events to local communities. The aforementioned British Federation of Film Societies has received UKFC funding for a decade to help bring cinema to rural areas and give people access to film that they otherwise may be denied. It’s P&A fund has helped small films increase the number of screens they’ve been able to book whilst magazines such as Little White Lies have received funding from the UKFC’s New Publications Fund. With support such as this in danger, there is a huge chance that – in the UK at least – audiences are going to be denied the opportunity to experience a wide ranging choice of films from the UK and beyond.

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Musings on the media: Ban adverts and introduce a distributed license fee for content

on . Posted in Media & Representation

Submitted by Nic Wistreich

It is no exageration to say this has been perhaps the toughest year I can remember. I lost my sister to cancer in April and a dear friend to depression a few weeks ago. In some ways it seems peverse to continue a normal my life of writing, social media updates and so on - indeed galivanting off to New York for conferences next week - but in some ways my only way to keep going personally is to focus on my work and my long area of passion, media reform.

Sitting with my sister in front of the TV which was normally on 24 hours a day, I was reminded how the majority of the content that people consume each day involves one of two messages: that you are inadequate, and that by buying certain products you can become less inadequate. Come Dine With Me is a great example (and a fun programme to watch) - the presenter laughs at the clumsy pretensions of someone trying to throw a good dinner party, while the ad breaks tell you all the things you can buy - good wine, butter, magazines, etc - so you can be better than them.

Worse still, the depiction of people with mental health problems is typically wrapped with fear. Despite a third of our population being affected in some way, the mentally unwell are at best ignored and at worst demonised as dangerous and violent, despite there being no greater percentage of violence amongst the mentally ill than the rest of the population. The five hours a day of TV watched on average (or whatever the number) could provide comfort and advice for the pursuit of happiness and support for those unwell or in need. Instead it seems to best serve the advertisers who fund most of it, by creating fairy tale fantasies that encourage the buying of more stuff. If you could only have this car, razer, lip gloss, shampoo or gadget you too could be as happy as the hero of your TV show, with the beautiful partner and (typically) wealthy lifestyle.

This was why when @DanneeRoy told me last night about a radically simple proposal to cut carbon emissions that my jaw hit my lap and I started exclaiming wildly.